The potential reach of the internet is incredible. With broadband (allowing quicker internet access) reaching more and more homes and internet cafés, the popularity of live interaction with others online is booming.
It is the speed of today’s home internet connections that is driving this market. In the USA, nearly 75% of internet users had broadband at home last year, up from 57% only one year previous…and internet usage in India increased by 54% in one year alone.
The internet is the fastest growing market in the history of the world but there is currently one market that is growing 토토총판 at four times the rate of overall internet growth. People are no longer just using the web for gathering information anymore; they now see it as a primary source of entertainment. The popularity of this trend is even beginning to eat into TV-viewing figures and as a result it is affecting TV advertising revenue. Meanwhile, in-game advertising is forecast to grow by 70% year-on-year, to be worth billions of dollars in just three years time. Therefore, it’s no real surprise that TV companies are determined to secure their piece of online games real estate – buying businesses, launching games sites and placing their content online in an interactive form.
Alex Burmaster, European Internet Analyst, Nielsen/NetRatings (a global leader in internet media and market research) said, “Take the fact that the online games sector is growing at four times the rate of overall internet growth together with the increasing numbers online and it is easy to see why companies such as MTV Networks are looking to get a piece of the action.”